Hey there. I'm Jen!

About Me

I’m a curious self-starter with big dreams who is passionate about helping people through the power of technology. A specialist turned generalist, I believe nothing exists in a vacuum, and I think the more you know about the journey, the better chance you have to create a great experience. My drive to explore and grow is rooted in my love of learning. I’m always challenging myself to be better than I was the day before. When I’m not learning 3D software or studying psychology, I can be found snuggling to my 7 cats, 3 dogs, and horse.

My Experience

Digital Strategist 2018 - Present

• Champion user experience within the organization and external partners through user research, testing, personas, journey mapping, and focus groups
• Conduct Heuristic Evaluations and cognitive mapping to identify areas for improvement in user experiences on websites
• Help businesses align overall objectives with digital tactics to acheive long-term success

Digital Marketing Specialist 2017 - 2018

• Conducted and lead A/B testing experiments to demonstrate the need for ongoing testing
• Formalized process for installing Google Tag Manager across all client sites to help gather better qualitative data related to user behavior and ad messaging
• Automated reporting across various platforms

On-Site SEO & Data Specialist 2015 - 2017

• Demonstrated the need for a Data Analytics department, which was created. Helped build custom, automated reporting for agency-wide monthly reporting
• Increased several client's organic traffic by over 100% within a year using on-page and technical SEO tactics
• Installed tagging via Google Tag Manager and leveraged data insights to optimize conversions